This guide focuses on the economic, cultural, social and ecological sustainability of tourism development in the Land of National Parks region: In the vicinity of Syöte, Hossa, Oulanka, Riisitunturi and Paanajärvi Lake National Parks. The guide provides tourism companies with an understanding of the different aspects of sustainability in their operations. The purpose of the guide is to help and enable the tourism companies to create their own plans for sustainable tourism.
The first chapters in the guide provide the reader general information about the sustainability aspects and their importance in tourism. The third and fourth chapters contain concrete examples of aspects of sustainable tourism and ways to bring these issues to the forefront of marketing communications. At the end of this guide, you can find tips for making your own sustainability plan and the various indicators for assessing your own sustainability. We have also collected a list of good information sources for obtaining further knowledge on this topic.
The guide has been instantiated as part of the competitiveness development project of Ruka-Kuusamo Tourism Area, Gateway to Kuusamo Lapland, granted by the Northern Ostrobothnia Regional Council and funded by the European Regional Development Fund.